Discover Falguni Nayar’s Secrets for Making Nykaa a Beautiful Success

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  • 2022-12-19
  • 4 min read
Discover Falguni Nayar's Secrets for Making Nykaa a Beautiful Success

We are all aware of beauty’s significant importance in both men’s and women’s lives. Although the phrase “beauty is in the eye of the beholder” is accurate, it may be entertaining to play with our features and makeup. Falguni Nayar jumps in to help here.

Falguni Nayar, CEO of Nykaa, adores makeup and wants women (and men) to enjoy it guilt-free. She is the actual Duchess of elegance and drew heavily on grace in creating this multi-brand online business. Nayar completed her B.Com. at the University of Mumbai before continuing her education at IIM Ahmedabad. She is currently one of India’s most well-known female entrepreneurs, which is a testimonial to her depth of business understanding.

Being The Newest Self-Made Billionaire In India

Falguni Nayar, the founder of Nykaa, has a net worth of $6.5 billion, making her the wealthiest self-made woman in India, per the Bloomberg Billionaires Index. This results from the company’s shares rising as much as 79% since they started trading on November 10. FSN E-Commerce Ventures, the parent business of Nykaa, is the country’s first unicorn led by women to be listed on the public market. Before turning 50, Nayar, a former investment banker, started her business. She established the online store in 2012, selling beauty and personal care products through a website and mobile app.

Due to the company’s successful IPO, she has passed six other self-made billionaires this week (IPO). Nayar now offers some advice to folks who have started or plan to start their own business. She is currently encouraging more women to advance to leadership roles.

We can confidently declare that the lovely Falguni Nayar is her own motivation. In 2012, she established Nykaa, commonly referred to as the “Indian Sephora.” She has since sought to increase and strengthen the brand’s market position. She now has physical stores where customers can come in and choose their favourite or favoured item, in addition to her internet sites.

Nayar had devoted 18 years of her life to Kotak Mahindra Capital Co. when the idea for Nykaa suddenly came to her. She offered the entrepreneur inside her a chance when she quit and left the company as the chief executive.

Resigning from one’s well-established career at fifty and considering starting a new firm from scratch is difficult. Falguni Nayar said goodbye to her well-established career to start over and pursue her entrepreneurial goal, Nykaa. Since then, every business choice she has made has elevated her to an outstanding business leader.

A Businessperson Is Born

Falguni Nayar was raised in Mumbai, the city of dreams, where her father owned a modest bearings business. After seeing her father, she realized she had what it took to succeed as a businesswoman. Conversations on commerce, business, and the stock market functions were frequent in her home during her formative years. Additionally, she is Gujarati, and she added in a Livemint interview.

She was sure she could do it, and her unwavering confidence and real-world experience gave her ideas wings and demonstrated to the rest of the world that age is indeed only a number. It was clear that starting a firm took guts, resiliency, and drive, but she was prepared to put everything she had into it. She claims that business titans like Ronnie Screwvala of UTV and Ajay Bijli of PVR Cinemas have inspired her to be resilient. Their assurance and aptitude for action motivated her.

One of the front-runners in bringing luxury, top-tier products to India and serving them to Indian consumers is Nykaa.

The Beginning of a Nykaa Concept

Falguni Nayar quickly realized that, despite the availability of numerous top beauty courses for students, India’s beauty industry was underutilized due to a lack of resources. She saw a boom in the Indian beauty industry coming. Her risk paid off, as Nykaa is currently consistently reaching new heights. Since its founding, the business has advanced significantly, and its Mumbai headquarters. With an estimated net worth of $743 million, Falguni Nayar had a profit of INR 2.31 crores during the 2018–19 fiscal year. Since that time, Nykaa has established itself as a top retail brand and e-commerce platform. On its website, it offers 40 thousand of goods under 400 distinct brands.

The thriving online beauty business caters to customers between the ages of 22 and 35, and in March 2016, it also launched personal items in the bath and body care market. Falguni Nayar is a true expert on the reach of advertising. Nykaa sells products from brands like Kaya Skin Clinic, Lakmé, LOréal Paris, etc. It has stores in New Delhi, Mumbai, and Bangalore.

Also, read the success story of Parag Agarwal ,Kabir Jeet Singh  and Indian Chess Player Nihal Sarin  on our blog.

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FAQs

Falguni Nayar became successful through her 19-year career at Hindustan Unilever Limited, where she rose to the position of managing director, and later, by founding Nykaa, which has become one of India’s most successful e-commerce platforms.

Falguni Nayar was motivated to start Nykaa by her love for beauty products and her belief that there was a gap in the Indian market for a dedicated e-commerce platform for such products.

Some of the key achievements of Falguni Nayar include founding and growing Nykaa into a highly successful e-commerce platform, being recognized as one of the most successful and influential businesswomen in India, and being named to Forbes Asia’s Power Businesswomen list multiple times.

Falguni Nayar’s strategy involves focusing on building a strong brand identity, creating a personalized and engaging customer experience, and leveraging technology to drive growth and efficiency.

The vision behind starting Nykaa was to create a one-stop destination for beauty and wellness products in India, with a focus on providing customers with a personalized and engaging shopping experience through a strong online presence and offline stores.

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